What You'll Learn
- Understand what CRO is and why it's important
- Adopt the right CRO process and mindset
- Identify key metrics and KPIs for measuring CRO success
- Understand the relationship between CRO, UX, and web design
- Establish SMART goals for your CRO efforts
- Understand your sales funnel and customer journey
- Identify primary and secondary conversion goals
- Map out your conversion paths
- Use web analytics tools to collect data
- Identify areas of improvement and opportunities for optimization
- Conduct a website audit
- Analyze user behavior and feedback
- Craft effective calls-to-action (CTAs)
- Design CTAs that convert
- Test and optimize your CTAs
- Understand CTA best practices and examples
- Understand the role of landing pages in CRO
- Design high-converting landing pages
- Write persuasive copy for your landing pages
- Test and refine your landing page performance
- Understand the impact of website usability on conversions
- Simplify your website's navigation
- Implement mobile-friendly design
- Reduce page load times and improve site speed
- Understand the benefits of personalization in CRO
- Create customer personas and segments
- Implement personalized content and offers
- Leverage email marketing and retargeting for personalization
- Understand A/B testing and multivariate testing
- Analyze your test results and make data-driven decisions.