What You'll Learn
- Lesson 1: Google Ads: An Introduction
- What is Google Ads?
- Importance of Google Ads in Digital Marketing
- Overview of the Google Ads interface
- Benefits of using Google Ads
- How does Google Ads work?
- Different types of Google Ads
- Lesson 2: Exploring the Google Ads Platform
- Key features of Google Ads
- Navigating through Google Ads Dashboard
- Overview of Google Ads settings and preferences
- Understanding campaign management
- Introducing Ad Groups and their functions
- Learning about the different types of Google Ads
- Lesson 3: Fundamentals of Google Ads Campaigns
- Planning a Google Ads Campaign
- Setting your advertising goals
- Understanding campaign types and their uses
- Crafting your ad content
- Defining budgets and bidding
- Monitoring your campaign performance
- Lesson 4: Crafting Effective Ad Copy
- Importance of Quality Ad Content
- Guidelines for creating effective ads
- Tips on writing compelling headlines and descriptions
- Incorporating a call-to-action (CTA)
- Using Ad extensions
- A/B Testing of Ads
- Lesson 5: Keyword Research 101
- Importance of Keyword Research
- Understanding match types & long-tail keywords
- Utilizing the Keyword Planner
- Strategies for selecting high-performing keywords
- Organizing keywords into themed groups
- Ongoing Keyword management and optimization
- Lesson 6: Understanding Bidding Strategies
- Overview of Bidding in Google Ads
- Bid Strategies for Every Goal
- How to Set and Adjust Bids
- Smart Bidding and Automated Bidding Tools
- Understanding Quality Score and Its Impact on Bids
- Competitor Bid Analysis
- Lesson 7: Utilizing Advanced Features and Tools
- Exploring Ad Scheduling and Location Targeting
- Leveraging Ad Customizers for Dynamic Content
- Utilizing Remarketing Lists and Custom Audiences
- Insights into Google Ads Editor for Bulk Edits
- Introduction to Google Ads Scripts for Automation
- Advanced Keyword Optimization Techniques
- Lesson 8: Conversion Tracking and Reporting
- Defining Conversions and Setting Up Conversion Tracking
- Understanding the Attribution Models
- Analyzing Reports for Informed Decision-making
- Customizing Reports for your Business Needs
- Using Google Analytics with Google Ads
- Troubleshooting Common Tracking Issues
- Lesson 9: Optimizing Google Ads for Success
- Daily, Weekly, and Monthly Optimization Checks
- Enhancing Campaigns with Negative Keywords
- Ad Split Testing for Higher Conversions
- Mobile Optimization in a Cross-device World
- Leveraging the Performance Planner for Forecasting
- Tips for Scaling Up Winning Campaigns
- Lesson 10: Case Studies and Best Practices in Google Ads
- Analyzing Successful Campaigns
- Lessons from Failed Campaigns and How to Recover
- Industry-specific Strategies and Approaches
- Navigating Policy and Guidelines to Avoid Penalties
- Continuous Learning and Using Google Ads Support Resources
- Future Trends in Google Ads Advertising