Harnessing Google Ads: Shoot Your Traffic Skywards

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Course Includes

  • 10 Lessons
  • 80 Topics
  • 10 Quizzes
  • 10 Downloadable Worksheets
  • 10 Downloadable Guides
  • Course Certificate
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What You'll Learn

  • Lesson 1: Google Ads: An Introduction
    • What is Google Ads?
    • Importance of Google Ads in Digital Marketing
    • Overview of the Google Ads interface
    • Benefits of using Google Ads
    • How does Google Ads work?
    • Different types of Google Ads
  • Lesson 2: Exploring the Google Ads Platform
    • Key features of Google Ads
    • Navigating through Google Ads Dashboard
    • Overview of Google Ads settings and preferences
    • Understanding campaign management
    • Introducing Ad Groups and their functions
    • Learning about the different types of Google Ads
  • Lesson 3: Fundamentals of Google Ads Campaigns
    • Planning a Google Ads Campaign
    • Setting your advertising goals
    • Understanding campaign types and their uses
    • Crafting your ad content
    • Defining budgets and bidding
    • Monitoring your campaign performance
  • Lesson 4: Crafting Effective Ad Copy
    • Importance of Quality Ad Content
    • Guidelines for creating effective ads
    • Tips on writing compelling headlines and descriptions
    • Incorporating a call-to-action (CTA)
    • Using Ad extensions
    • A/B Testing of Ads
  • Lesson 5: Keyword Research 101
    • Importance of Keyword Research
    • Understanding match types & long-tail keywords
    • Utilizing the Keyword Planner
    • Strategies for selecting high-performing keywords
    • Organizing keywords into themed groups
    • Ongoing Keyword management and optimization
  • Lesson 6: Understanding Bidding Strategies
    • Overview of Bidding in Google Ads
    • Bid Strategies for Every Goal
    • How to Set and Adjust Bids
    • Smart Bidding and Automated Bidding Tools
    • Understanding Quality Score and Its Impact on Bids
    • Competitor Bid Analysis
  • Lesson 7: Utilizing Advanced Features and Tools
    • Exploring Ad Scheduling and Location Targeting
    • Leveraging Ad Customizers for Dynamic Content
    • Utilizing Remarketing Lists and Custom Audiences
    • Insights into Google Ads Editor for Bulk Edits
    • Introduction to Google Ads Scripts for Automation
    • Advanced Keyword Optimization Techniques
  • Lesson 8: Conversion Tracking and Reporting
    • Defining Conversions and Setting Up Conversion Tracking
    • Understanding the Attribution Models
    • Analyzing Reports for Informed Decision-making
    • Customizing Reports for your Business Needs
    • Using Google Analytics with Google Ads
    • Troubleshooting Common Tracking Issues
  • Lesson 9: Optimizing Google Ads for Success
    • Daily, Weekly, and Monthly Optimization Checks
    • Enhancing Campaigns with Negative Keywords
    • Ad Split Testing for Higher Conversions
    • Mobile Optimization in a Cross-device World
    • Leveraging the Performance Planner for Forecasting
    • Tips for Scaling Up Winning Campaigns
  • Lesson 10: Case Studies and Best Practices in Google Ads
    • Analyzing Successful Campaigns
    • Lessons from Failed Campaigns and How to Recover
    • Industry-specific Strategies and Approaches
    • Navigating Policy and Guidelines to Avoid Penalties
    • Continuous Learning and Using Google Ads Support Resources
    • Future Trends in Google Ads Advertising

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Exclusive! Bonus Content and Downloadable Worksheets

With 10 Lessons in over 70 topics throughout this course, we’ll be exploring the essential elements of digital marketing, strategies for success, and practical tips to implement these strategies in your own business. We also included quotes and references from leading experts in the field to keep you inspired and informed.

And unleash your potential as you dive into our meticulously crafted courses, complemented by a treasure trove of valuable extras. Brace yourself for a comprehensive package that includes expertly crafted worksheets, meticulously detailed step-by-step guides, and a collection of invaluable e-books. Each component has been carefully curated to enhance your understanding, accelerate your progress, and equip you with the tools you need to succeed.

Course Content

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Our commitment to excellence extends beyond the initial course design. We continuously invest in research and development to enhance our courses with the latest insights, trends, and best practices. Our team of experts remains dedicated to refining and updating course content to keep pace with the ever-evolving business landscape.

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Online courses are the ultimate form of leverage – you can impact countless lives with your knowledge without being limited by time or geography.
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Tim Ferriss

Entrepreneur, investor, author, podcaster, and lifestyle guru

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