What You'll Learn
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Lesson 1: Setting Up Your Online Store
- Choosing the Right Ecommerce Platform
- Domain Registration and Web Hosting
- Store Design and Customization
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Lesson 2: Product Management
- Inventory Management Techniques
- Product Pricing Strategies
- Creating Compelling Product Descriptions
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Lesson 3: SEO for Ecommerce
- Keyword Research for Ecommerce
- On-Page SEO Best Practices
- Using Google Analytics for SEO
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Lesson 4: Marketing Strategies
- Email Marketing Campaigns
- Social Media Marketing
- Pay-Per-Click Advertising
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Lesson 5: Customer Service Excellence
- Building a Customer Service Team
- Creating a Help Center
- Customer Feedback Mechanisms
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Lesson 6: Analytics and Reporting
- Understanding Ecommerce Metrics
- Sales Funnel Analysis
- Custom Reports and Dashboards
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Lesson 7: Conversion Rate Optimization
- A/B Testing Techniques
- Improving Site Speed
- Simplifying Checkout Processes
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Lesson 8: Advanced Ecommerce Tactics
- Implementing Upselling and Cross-selling
- Using AI for Product Recommendations
- Creating Loyalty Programs
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Lesson 9: Scaling Your Business
- Strategic Planning for Growth
- International Ecommerce Expansion
- Funding and Financial Management
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Lesson 10: Future Trends in Ecommerce
- The Rise of Mobile Commerce
- Augmented Reality in Ecommerce
- Blockchain and Secure Transactions