Hello and welcome to YouTube Basics: Setting Up for Success! In today's digital age, having an online presence is crucial for any business. And when it comes to online platforms, YouTube stands out as a powerhouse for businesses looking to grow and reach new audiences.
According to a study by Hubspot, 81% of businesses now use video as a marketing tool, and 85% of those businesses say that video marketing has been successful for them. Additionally, a report by Cisco predicts that video content will account for 82% of all internet traffic by 2022.
With these statistics in mind, it's clear that YouTube is an incredibly powerful tool for businesses. But where do you start? That's where this course comes in.
As a leading expert in video marketing, Hubspot's Amanda Zantal-Wiener says, "Creating a YouTube channel is a great way to establish thought leadership and boost your brand's visibility. The platform, which is the second largest search engine in the world, offers a variety of ways to promote your brand and connect with your target audience."
But creating a successful YouTube channel can be daunting, especially for those who are new to the platform. That's why we're here to guide you through the process, step-by-step.
In this course, we'll cover everything you need to know to get started with creating a successful YouTube channel for your business. From the basics of setting up your channel to optimizing your content for search, and from engaging with your audience to promoting your videos, we've got you covered.
As YouTube expert Derral Eves says, "If you're not using video to promote your business, you're missing out on one of the most effective marketing tools available." And we couldn't agree more.
So join us on this exciting journey as we dive deep into the world of YouTube and show you how to set up your channel for success. Let's get started with YouTube Basics: Setting Up for Success!
Recommended Reading
Books
- "YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer" by Sean Cannell and Benji Travis
This book provides practical tips and insights on how to build a successful YouTube channel, including optimizing video content, leveraging the platform's algorithm, and creating a content strategy that resonates with your audience.
- "Crush It!: Why Now Is the Time to Cash in on Your Passion" by Gary Vaynerchuk
While not specifically focused on YouTube, this book provides valuable insights on how to turn your passions into a profitable business, including leveraging social media platforms like YouTube to build a following and monetize your content.
- "YouTube Channels for Dummies" by Rob Ciampa, Theresa Moore, John Carucci, and Stan Muller
As part of the "For Dummies" series, this book is an excellent resource for beginners looking to set up and optimize their YouTube channels, including tips on creating compelling video content, promoting your channel, and monetizing your content.
- "The YouTube Creator Playbook for Brands" by Google
This online resource provides best practices and strategies for businesses looking to build a presence on YouTube, including creating a content strategy, optimizing video content for search, and engaging with your audience.
- "YouTube Metrics: A Guide to Understanding Your Audience, Video Views, Revenue, and More" by John Paul Mains
This book provides a comprehensive overview of YouTube metrics and how to use them to optimize your video content and grow your audience.
Scholarly Articles:
- "YouTube and the Cultural Economy of DIY Music Videos" by Christopher Lucas
This article explores the cultural and economic implications of YouTube's role in the production and distribution of DIY music videos, including the ways in which the platform has disrupted traditional music industry practices.
- "User-Generated Content on YouTube: An Exploration of Content Distribution and Audience Engagement" by Amber Hinsley and Jennifer A. Schulte
This article examines the distribution and engagement patterns of user-generated content on YouTube, including the factors that contribute to video popularity and the role of audience engagement in shaping content distribution.
- "Building the YouTube Generation: Creative Practice and Digital Literacies" by Josie Fraser and Martin Oliver
This article discusses the ways in which YouTube has contributed to the development of new digital literacies and creative practices, including the role of video production in promoting social and cultural awareness.
- "The YouTuber as a Public Intellectual" by Emma Louise Backe
This article explores the ways in which YouTube creators have become public intellectuals, shaping public discourse on a range of topics and engaging with their audiences in meaningful ways.
- "Brand Advertising on YouTube: An Examination of Audience Engagement and Sponsorship Effectiveness" by Matthew S. Eastin, Douglas C. Strife, and Kajsa E. Dalrymple
This article examines the effectiveness of brand advertising on YouTube, including the factors that contribute to audience engagement and the role of sponsorship in promoting brand awareness and recognition.