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Quiz –

HiveBuddy November 2, 2023

Welcome to the quiz for Lesson 2:

In this Quiz we’ll test your knowledge and understanding of the following topics:

Segmenting Australian businesses for optimal outreach
Profiling the ideal Aussie business seeking loans

Best of Luck!

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Question 1 of 5

1. Question
Why is it essential to segment your email list in cold email marketing?
- Segmentation allows for a more personalized approach, improving engagement.
- Segmentation is just a trend, and it doesn't make any real difference.
- Without segmentation, you can't send emails.
- All emails, irrespective of the audience, should have the same content.
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Question 2 of 5

2. Question
Why is it crucial to follow up in cold email campaigns?
- Follow-ups are a waste of time and don't make a difference.
- A single email is always enough to get a response.
- Follow-ups can capture attention and show persistence, increasing the chance of a response.
- People get irritated with follow-ups.
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Question 3 of 5

3. Question
What role does A/B testing play in cold email marketing?
- A/B testing helps in determining which color emails get more opens.
- A/B testing is used to test two completely different campaigns against each other.
- It allows marketers to test variations of their emails to see which one performs better.
- A/B testing isn't applicable to email marketing.
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Question 4 of 5

4. Question
What is the significance of a clear Call To Action (CTA) in cold emails?
- CTAs are not necessary in cold emails.
- A clear CTA guides the recipient on what action to take next, improving conversion rates.
- CTAs should be vague to make the recipient think.
- CTAs should be placed at the beginning of the email for better results.
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Question 5 of 5

5. Question
What is the main objective of a cold email?
- To sell a product immediately.
- To spam the recipient's inbox.
- To initiate a conversation or relationship with a potential client or partner.
- To showcase the entire product range.
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