Best practices for maintaining a high deliverability rate

Maintaining a high deliverability rate is essential for any successful email marketing campaign. Here are some best practices for achieving and maintaining a high deliverability rate:

1. Use a reputable email service provider: Make sure you use a reputable email service provider that has good deliverability rates. Look for providers that have strong relationships with major internet service providers (ISPs) and email clients.
2. Build a clean email list: Ensure that your email list only contains valid and engaged subscribers. Remove inactive or unresponsive subscribers regularly, and avoid purchasing email lists as they can harm your reputation.
3. Authenticate your emails: Authentication is the process of verifying that the email is sent from a valid sender. Use authentication protocols like SPF, DKIM, and DMARC to increase your email deliverability.
4. Monitor your email engagement: Monitor your email engagement rates, such as open rates and click-through rates. ISPs use engagement metrics to determine if your emails are relevant and valuable to subscribers.
5. Avoid spam triggers: Avoid using spam trigger words and phrases in your subject lines, email copy, and sender name. Also, don't use excessive capitalization, symbols, and too many images.
6. Consistently send valuable content: Deliver value to your subscribers by providing relevant and engaging content. Ensure that your emails are personalized, segmented, and targeted to the specific interests and preferences of your subscribers.

By following these best practices, you can improve your email deliverability rate, avoid the spam folder, and increase engagement with your subscribers. Remember, as email marketing expert Chad White said, "Deliverability is the first and most important step in reaching the inbox."