What You'll Learn
- Introduction to CRO: Grasp the significance of CRO and its impact on business goals. Explore key metrics to measure success and an introduction to essential CRO tools.
- User Behavior Analysis: Learn how to interpret user journeys and identify points of friction using tools like heatmaps and session recordings.
- Key Metrics in CRO: Understand how to define and analyze KPIs, differentiate between conversion rate and revenue impact, and calculate customer lifetime value.
- Web Analytics for Insights: Master the use of web analytics tools to track user interactions, analyze traffic sources, and derive insights from data.
- A/B Testing and Experimentation: Design and execute A/B tests to make data-driven decisions and learn best practices for setting up control and variation groups.
- Landing Page Optimization: Discover the key elements of high-converting landing pages, persuasive copywriting techniques, and designing for maximum user engagement.
- Responsive Design: Implement responsive web design principles to ensure seamless experiences across devices, enhancing conversion rates.
- AI Tools for Optimization: Leverage AI for personalization, chatbots for customer engagement, and automate A/B testing using machine learning.
- Identifying Friction Points: Develop skills to streamline navigation, improve CTAs, and address form abandonment issues.
- Practical Application Workshop: Apply learned CRO strategies in real-world scenarios, leading to measurable improvements in conversion rates.